The brand of a business has to do with how the public sees it. For a familiar brand, you only need to see its name or symbol to make a decision about buying its products. Customers gravitate toward the brands they trust. You may associate branding with large companies that have familiar logos.
Social media is a ubiquitous tool that has become part of our daily routine. It's one of the many ways we communicate in our society. Whether we realize it or not, we often develop biases or assumptions based on what others post publicly on their social media accounts. Employers large and small
Traditional brick and mortar stores are certainly feeling the impact of online sales. For such a store, it is imperative that you appeal to walk-in traffic. Thankfully, there are a host of ideas that can be useful in this regard, and many are even low to no cost. Your Business Looks Ugly The first
Within the past few years, the number of people leaving the workforce and going into business for themselves has skyrocketed. Many attribute this to a sudden availability of technology and capital; others blame the economic downturn as the main reason for it. Whichever your reason is the journey is
There was a time when dentists did not have to think much about marketing. You probably started in a practice that already had a client base that was built up over time. You may have a number of loyal patients, but you also need to keep growing your practice. The advent of online marketing has made
While many people love to buy things online, there are still certain items that some people prefer to purchase in person. Products like makeup can be better judged if they are seen up close. When it comes to judging a product's color, monitor screens can vary, thus not giving a true representation
Like it or not, America is a litigious society. If you go into business, at a bare minimum, you must understand what the legal risks you face are as well as the various ways that you can mitigate them. Hiring a lawyer can be a big decision, as it can literally make or break your business. To that
When you start your own company, the last thing you want is for someone to get hurt and not be prepared for it. Not only that, but you could get yourself into some serious legal trouble. It’s important to keep people at your business safe. Any business must follow a certain standard of safety